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Olivia Palermo Got a Lot Out of That Internship

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In 2018 Olivia Palermo hired a social media agency to help build her online following. She already had five million followers on Instagram. That agency noticed something it thought was curious about her appeal.

“When we would show stuff of her private life, it wouldn’t perform as well,” said Jeffrey Tousey, the founder of Beekman Social.

This broke most of the understood rules of social media. You’re supposed to flaunt your glamorous life, but also, show your authentic self — here’s me putting on makeup before the gala, here’s me straightening my hair in a random bathroom.

It even extended to the old crowd pleaser: pets. “We’d post a picture of Mr. Butler,” Mr. Tousey said, referring to her dog, “and it wouldn’t perform.”

There was only one thing her followers (now 6.3 million) desired. “People want to see what she’s wearing,” Mr. Tousey said.

So Ms. Palermo is a famous personality who offers a very small window into her actual life, other than the occasional photo out with her German model husband, Johannes Huebl, or walking Mr. Butler, or, one taken this past summer, on a yacht in Greece, while vacationing with the designer Valentino Garavani.

You will never see her at home on a Sunday in sweats and a greasy ponytail. She probably does not do this off-camera either: Ms. Palermo wrote in a Q. and A. on the website of her trainer, Tracy Anderson, that “Sunday is not an excuse for looking badly dressed.”

At other times, she seeded her statements with the equivalent of paid content. When asked for her favorite moments from the fall shows in Europe, Ms. Palermo cited two labels (Valentino and Giambattista Valli) to which she had personal connections, and a third (Max Mara) with whom she has a business relationship.

As a concept and a public person, she remains a surface.

Her Instagram posts have the composed beauty of a magazine image, not the candid quality of, say, Tavi Gevinson being silly on Instagram Stories. With such distance, Ms. Palermo can’t truly be an influencer, and besides, her fame predates the rise of social media.

Her outlook is “old-world, old-school,” as she put it. She is so restrained that some conservative religious women have, for years now, seen her as a style model and a paragon of modest dressing. In the age of oversharing, she describes herself as “very private.”

What do we know?

Edward Barsamian, the head of editorial at Victoria Beckham and a former Vogue.com editor, met Ms. Palermo when they were teenage interns at Quest, an uptown lifestyle magazine.

“Her work ethic and drive bonded us,” he said. “Whether it was a C.Z. Guest event or going on a J. McLaughlin market appointment, she put her nose to the ground and did the work.”

Karen Diamond, the director of Models 1, an agency in London that has represented Ms. Palermo and her husband, Mr. Huebl, for many years, said she has an encyclopedic recall of designer collections. She also has a fiery side and a naughty humor.





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Your most recent emoji is your reaction to this scene! …

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Your most recent emoji is your reaction to this scene! 🔥

 



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She Owns the Hip Boutique Bird. These Are Her 5 Places to Shop in Los Angeles

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Jen Mankins became an influencer of style and taste with her free-spirited Brooklyn boutique, Bird. The clothing store was a fashion incubator for fledgling brands such as Rag & Bone and Isabel Marant, which today are juggernauts. In 2017, Ms. Mankins planted her flag in western Los Angeles County, opening her fifth Bird store — and first outpost outside of New York City — in Culver City. “I’m firmly a west side L.A. person,” she says. “It’s so quintessentially American. I want to see the beach and palm trees.”

52 PLACES AND MUCH, MUCH MORE Discover the best places to go in 2020, and find more Travel coverage by following us on Twitter and Facebook. And sign up for our Travel Dispatch newsletter: Each week you’ll receive tips on traveling smarter, stories on hot destinations and access to photos from all over the world.





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Victoria's Secret – Hotel Segment (HD) with Whitney Cordray and Melissa Lewis #Szexys #vagotanulo

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