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H&M trials rental service

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Fashion brand H&M will trial a rental service in a bid to limit the environmental impact of the fast fashion company. 

Under the scheme, to be trialled at the Swedish giant’s flagship store in Stockholm, loyal members will be offered the rental service which will come with a stylist and an atelier repair service. 

Members will be able to rent up to three garments every week at around $54 per piece, from a collection of around 50 items. 

Within the three month trial, those customers will also be selecting items from the brand’s 2012-2019 Conscious Exclusive collections. 

“We have looked at clothing rental for quite some time and are so happy to for the first time soon offer fashion fans the possibility to rent some stunning pieces from our Conscious Exclusive collections,” head of sustainability at H&M Pascal Brun said. 

“We look forward to evaluating this as we are dedicated to change the way fashion is made and consumed today.”

Earlier this year, the UK considered implementing a fast fashion tax which would see large retailers like H&M and Zara, which operate off a “buy now” culture by selling cheap clothes, taxed. The plan was to prevent the large amounts of waste generated by these brands from going to landfill. 

And while the legislation didn’t pass, the issue of conscious consumption remains in the spotlight internationally. 

According to a PayPal study, around one in five Australians feel a “fear of missing out” FOMO if they don’t buy an item when it’s on sale, leading to an average $108 in impulse buys every month. 

Stores like Zara and H&M’s micro-cycles, where new items and sales are revealed up to every week, also feed into that FOMO culture. 

Concerningly, charity Barnardos has also found that around three-in-10 women consider clothing old after having worn them three times. And one-in-seven said being pictured in the same outfit more than a few times was also a factor in their decision to throw out old clothes. 

H&M is not the only company considering rental services. 

Adelaide woman Alexia Frangos launched her own plus-sized rental service, 808 Threads, after finding a frustrating lack of services for women with her shape. 

“You don’t want to go and buy a $200 or $300 dress for one occasion and never wear it again,” she told Yahoo Finance

“There was such a demand, a thirst, for this.”

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Fashion

Olds College suspends fashion program

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Olds College is launching a slate of agriculture technology programs.


Olds College

Olds College’s fashion program has run out of runway — for now.

The college that focuses mainly on agricultural studies said it’s suspending student enrolment in the fashion school it operates out of Bow Valley College in downtown Calgary.

“Olds College has made a decision to suspend intake into our current Apparel Technology Diploma program for the 2020-21 year,” said college spokesman Blayne Meek.

“This was not an easy decision, but will provide Olds College time to rethink the future of apparel technology programming with the goal to continue to serve both students and industry.”

The 60 students currently enrolled in the two-year program won’t be affected by the move, he said.

Meek said the majority of its 10 full and part-time staffers in the institute will remain in their positions during the review.

A staff member who chose to remain anonymous said instructors kept on to teach the last of the remaining students “will all be terminated.”

The Old College website describes its fashion program as one producing graduates who “are becoming successful entrepreneurs and entering the workforce having been trained by industry professionals.”

The diploma program has two majors — fashion apparel and costume cutting/construction.

“This program equips students with the industry knowledge, as well as engineering and construction skills, to turn concepts into high-end apparel for the fashion or performing arts industries,” states the college’s website.

Meek didn’t say how long the review of the program would take or when a decision might be rendered.

BKaufmann@postmedia.com

on Twitter: @BillKaufmannjrn





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HSN | Slinky Brand Fashions 01.22.2020 – 10 AM

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Discover beautiful, wrinkle-resistant fashions that are easy care, easy wear, and ideal for travel.
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Meet the Women’s Fashion Label That’s Fighting Toxic Masculinity

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Two Berlin-based designers are taking a stand against toxic masculinity and encouraging women to reclaim their rightful space.

Two Berlin-based designers are taking a stand against toxic masculinity and encouraging women to reclaim their rightful space.

If you’ve already scrolled through their powerful Instagram feed, you’ve seen vintage denim and purple or plaid trousers with an enthralling message. You’ve also seen their nonconforming female models manspreading or covering a man whose legs are spread the width of two subway seats.

Mina Bonakdar and Elena Buscaino are Universitӓt der Kunstë Berlin students and the brains behind the Riot Pant Project. Through pants with screen printed text on the crotch reading “toxic masculinity,” “stop spreading,” and “give us space,” the fashion and graphic design students are making waves on Instagram and resonating with women who feel like they don’t take up as much space in the world compared to their male counterparts. 

It’s far too often women feel confined in public settings where men have their legs spread far too wide, on park benches and subway seats alike. Similar to the MeToo Movement, Riot Pant Project aims for women to take back their place in the world without an ounce of guilt. You can send the duo a pair of your most beloved pants or, staying sustainable, thrift a used pair, where the saying of your choice will get printed onto them, becoming a part of the righteous project. 

View some of V’s favorite posts from the Riot Pant Project’s Instagram below.

 





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